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28 mayo 2012

KH Gears Headquarters - China

KH Gears Headquarters - China:

The interior of the headquarters for KH Gears exudes a sense of engine power, industry and technology. One can almost hear the metallic rumble of massive machinery, toiling tirelessly in a massive engine room somewhere in the not-so-distant future.

The 855 square-meter (about 9,200 sq.ft.) first phase of the 5,300 square-meter (about 57,000 sq.ft.) industrial laboratory and office space of one of the world’s largest gear producers, opened in Zhuhai, Guangdong, China, in December 2011. The remainder of the space will be developed along the same design guidelines in 2013.

Hong-Kong-based Arboit, lead by founder, Italian-trained architect, Alberto Puchetti, designed the space.

The overall goal was to refresh the brand image of the well-established company, to emphasize its strong scientific heritage and the high value of its products.

Arboit used extremely crisp and large grey-tone visuals of the actual gears sparsely yet effectively to celebrate their beauty, precision and balance.

KH Gears logo green appears strategically throughout the space.
It is used on walls and in corridors as a definer of space and as an aide to directions in the large facility where clients also frequently visit the laboratories, and on parts of furniture as an accent. The green also refers to the company’s environmentally friendly policies.

As a nod to the heritage of technology, the font used in the directionals is the typical font of the early days of computers.
The shiny, dark-gray floors, coated in epoxy resin, and the partially smoked glass walls add to the feel of meticulous, laboratory-grade orderliness and efficiency. - Tuija Seipell



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