The Brazilian Motorcycle Fair is the biggest one in Latin America. New models with cool designs are launched in it, attracting thousands of motorcycle enthusiasts. To invite 300 personalities, instead of sending a single entry by mail, we’ve sent a tattoo. Three designs were created (speedy, custom and trail) and sent to the guests. At the door of the event, a readable-machine read the tattoo right on the body, such as a bar code, and released the entrance. Anyone who had the passion for motorcycles running in the blood could also show it on the skin.
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